北京时期7月28日，好意思团通过官方微博崇拜书记，好意思团行将官宣一位分量级伙伴，而从公布的海报来看，球迷们一眼就知谈这是奥运冠军孙颖莎！国乒名将孙颖莎成为其品牌代言东谈主，这次协作并非好意思团旗下某个子品牌或短期宣传样子，而是由好意思团主体发起、涵盖品牌全体形象的高规格代言协作，官方预报海报虽未径直点名，但“元气满满”、“爱好意思食”、“爱拼搏”三大环节词的清楚，已让球迷们一眼锁定海报主角恰是孙颖莎

这一官宣也揭开了乒超联赛中的一个谜团，就在前几日第二阶段厦门赛区激战时，孙颖莎仅出战一场女双比赛便急促离场，激发球迷担忧，跟着好意思团在酬酢平台预热“一位好奇好意思食、充满拼搏精神的分量级伙伴行将官宣”，批驳区一忽儿被“莎莎”的揣测刷屏，正本她的返京行程，实为品牌签约庆典的环节行程，这一细节揭示了顶级通顺员在赛事时弊对事业方向与生意包袱的高效均衡智商

在官宣案牍中，好意思团将协作东题明确为“元气满满、爱好意思食、爱拼搏”三大环节词，精确捕捉了孙颖莎最具辨识度的公众形象，行为女单寰宇排行第一的国乒完竣主力，孙颖莎比年来辞寰宇杯、世乒赛等国外顶级赛事中屡创佳绩，其窘境翻盘的韧性和赛场上的骁勇格调，已成为“拼搏精神”的具象标识

而“爱好意思食”的标签，则来自孙颖莎果然的生涯浅薄，她曾在采访中自曝“比赛时弊偷吃零食”、“各地好意思食打卡”的风尚，以至因“行李箱装满家乡小吃”登上热搜，这种“赛场硬实力+生涯软萌感”的反差，让她跳脱出传统通顺员的严肃形象，更逼近凡俗东谈主的生涯场景，而这正好与好意思团辘集“衣食住行”的浅薄烟火定位无缺契合

她的高手气更赋予协作自然的传播势能：酬酢媒体互动量终年位居通顺员前线，18-25岁年青粉丝占比显耀，与好意思团比年来重心加码的“好意思团闪购夜间配送”、“奶茶外卖”等年青奢华场景高度一致；更有真谛的是，网友们纷繁戏称：这次代言协作早有“预兆”，2025岁首国乒新款黄色队服亮相赛场时，就因与好意思团骑手制服高度相似激发球迷嘲谑

这次好意思团代言，是孙颖莎2025年斩获的第14个生意协作，她的代言领土已笼罩通顺装备、电子居品、挥霍等多个规模，且“每一个皆大卖特卖”，其生意大呼力的背后，是实打实的赛场建设：2025年虽濒临密集赛程挑战，她仍辞世乒赛团体赛担纲中枢助力中国队卫冕，并在WTT新加坡大满贯中强势夺冠

更清贫的是，她在密集赛事中永远守护着积极健康的公众形象，当好意思团官宣后，“以后点外卖是不是能偶遇莎莎推选套餐？”等粉丝互动连忙升温，公论也从对其提前离赛的担忧转向提拔：“代言和打球一样干脆利落！”这种公众信任度，使她的代言兼具流量与好意思誉度的双重保险

跟着好意思团签约孙颖莎的音书落定，球迷连忙将眼力投向其竞争敌手饿了么：“参考肯德基和麦当劳，不知谈饿了吗和京东外卖谁能签下王楚钦！”这一揣测并非附耳射声，王楚钦近期生意价值不异亮眼，已崇拜成为多个国外品牌形象大使，球迷更熟知他与队友常在机场大快朵颐该品牌好意思食的场景，其“吃货”属性与外卖平台存在自然相干

当孙颖莎脱下黄色队服换上代言装扮，当王楚钦在生意领土中展露新生代通顺员的多元面容，他们正以更立体、新生涯化的样式走进公众视线；对品牌而言，签约顶级通顺员不仅是生意战略，更是与年青奢华者建造情怀纽带的桥梁；对通顺员而言，则是在荣耀与汗水除外，展现东谈主格魔力与生涯立场的新舞台

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